Mission
Start Healthy, Stay Healthy™ is Nestlé’s commitment to nourish a healthier generation, one baby at a time. Nestlé believes breastfeeding1 offers the best possible start for babies followed by developmental, stage-appropriate feeding choices.
Start Healthy, Stay Healthy is a unique, integrated nutrition solution that provides products, information and guidance all backed by rigorous science and research to help parents make the right nutritional choices for their little ones from birth to 4 years. Start Healthy, Stay Healthy includes scientifically advanced, high-quality infant formula, and baby, toddler and preschooler foods.
Nestlé also understands that good nutrition begins even before a baby is born—that’s why Start Healthy, Stay Healthy provides expectant moms with healthy menus and guidance on prenatal nutrients that are important for her little one’s healthy growth and development.
Naturally, parents want to do the best they can to nourish their babies. But they’re faced with a multitude of feeding decisions every day, bombarded with conflicting and often confusing information, and pressed for time by increasingly busy schedules. Above all, parents are looking for a trusted partner to guide them through their child’s nutrition journey from birth to preschool.
At Nestlé, we work tirelessly to be recognized as that trusted partner among parents and health care professionals in fostering healthy growth and development, and establishing healthy eating habits for children from birth to preschool.
According to the Centers for Disease Control, there are twice as many overweight children 2 to 5 years old than there were 35 years ago, and four times as many overweight children 6 to 11 years old.
That’s why we’ve developed the Start Healthy, Stay Healthy™ Nutrition System—our unique stage-based system with products and nutrition guidance to encourage healthy eating for children from birth to 4 years.
1Nestlé supports breastfeeding as the best start for babies. According to the American Academy of Pediatrics, breastmilk is recommended as the main source of a baby’s nutrition for the first year; in the absence of breastmilk, iron fortified infant formulas are the most appropriate substitutes.