GERBER® GOOD START® 2 Protect PLUS® Formula

Pregnancy Birth Supported Sitter Sitter Crawler Toddler Preschooler
GOOD START 2 Protect PLUS

A breakthrough formula for older babies 9 to 24 months.

  • The first older-baby formula with BIFIDUS BL™ — beneficial cultures like those found in breastmilk to help support your toddler's healthy immune system1
  • The first older-baby formula with easy-to-digest 100% whey COMFORT PROTEINS®
  • Calcium, iron, and vitamins C and E to support your growing toddler’s needs2
  • DHA & ARA to support brain and eye development

The PLUS is the extra step we take to create easy-to-digest COMFORT PROTEINS.

Supporting Baby’s Natural Defenses

GOOD START 2 Protect PLUS Formula helps you continue to support your older baby’s healthy immune system as he explores the world around him.

  • It’s the first older-baby formula with BIFIDUS BLbeneficial cultures like those found in breastmilk to help support a healthy immune system.
  • One way these beneficial cultures can help support a healthy immune system is by increasing levels of key antibodies.
  • They also can help support the natural protective barrier in the digestive tract — where about 70% of the body's immune system is found.3

The Nutritious Alternative to Cow’s Milk

If you’re looking for nutrition insurance, there’s no better choice for your older baby and young toddler than GOOD START 2 Protect PLUS Formula. A milk-based formula for babies 9 to 24 months old, it’s specially designed to be a nutritious alternative to standard formulas and whole cow’s milk, especially when there’s a gap between what babies eat and what they need.

Calcium helps strengthen Baby’s bones and teeth, and iron promotes normal brain development. A 1-year-old needs twice as much calcium and 67% more iron than he did at birth. That’s why the American Academy of Pediatrics recommends breastmilk or iron-fortified infant formula as the best primary source of nutrition through Baby’s first year.

A nutritious alternative to whole cow’s milk, each 8-fluid ounce serving of GOOD START 2 Protect PLUS Formula contains:

Just three 8-fluid ounce servings4 per day of GOOD START 2 Protect PLUS help you ensure that your older baby receives nutrition you can feel good about.2,4 And it’s the only older-baby and young toddler formula with COMFORT PROTEINS specially designed for easy digestion.

Experts agree that breastmilk is the ideal source of nutrition and protection for Baby. However, if you decide to formula-feed, you can be assured that GOOD START 2 Protect PLUS offers 100% complete nutrition, and a checklist of ingredients that no other formula can provide!

Nutrient Comparison Chart

* Based on Daily Values recommended by FDA for children 1 to 4 years of age.
** USDA National Nutrient Database for Standard Reference, Release 21 (2008).
Available here. Accessed 03/20/09.

IMMUNIIPROTECT™

IMMUNIPROTECT -- Advanced immune system support

The IMMUNIPROTECT blend for infant formula offers a combination of vitamins, minerals, and our branded beneficial culture BIFIDUS BL™. These beneficial cultures offer advanced immune system support. Look for the IMMUNIPROTECT symbol on the label of GERBER® GOOD START® Protect PLUS® formulas below.


Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

1Provides the probiotic cultures Bifidobacterium lactis (B. lactis), similar to the beneficial cultures found in breastmilk and the digestive systems of breastfed babies.

2Standard formulas provide adequate nutrition for the first year. GOOD START 2 Protect PLUS Formula provides extra nutrition insurance.

3Approximately 70% of the cells of the immune system are found in Baby’s digestive tract.

4Three servings=24 fluid ounces. Based on RDA (Recommended Dietary Allowance) for 6- to 12-month-olds. Source: FNB/NRC. Recommended Dietary Allowances. Tenth Edition; Food and Nutrition Board. Washington DC: Natl. Acad. Press; 1989.