NESTLÉ^® GOOD START^® Gentle PLUS™ Ready-to-Feed Convenience Packs

Nutrition Information

© 2008 Nestlé. NESTLÉ^® and GOOD START^® are registered trademarks of Société des Produits, Nestlé S.A., Vevey, Switzerland or used with permission.

Note: Information is subject to change. Please read the formula label for the most up-to-date nutritional information and preparation instructions.

GOOD START Gentle PLUS Ready-to-Feed Formula Ingredients

Water, Enzymatically Hydrolyzed Reduced Minerals Whey Protein Concentrate (From Cow's Milk), Vegetable Oils (Palm Olein, Soy, Coconut, and High-Oleic Safflower or High-Oleic Sunflower), Lactose, Corn Maltodextrin, and less than 1.5% of: Potassium Citrate, Potassium Phosphate, Calcium Chloride, Calcium Phosphate, Sodium Citrate, Magnesium Chloride, Ferrous Sulfate, Zinc Sulfate, Sodium Chloride, Copper Sulfate, Potassium Iodide, Manganese Sulfate, Sodium Selenate, M. alpina Oil*, C. cohnii Oil**, Sodium Ascorbate, Inositol, Choline Bitartrate, Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, Riboflavin, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Phylloquinone, Biotin, Vitamin D3, Vitamin B12, Taurine, Nucleotides*** (Cytidine 5'-Monophosphate, Disodium Uridine 5'-Monophosphate, Adenosine 5'-Monophosphate, Disodium Guanosine 5'-Monophosphate), Ascorbyl Palmitate, Mixed Tocopherols, L-Carnitine, Soy Lecithin.

*A source of arachidonic acid (ARA), naturally found in breastmilk.
** A source of docosahexaenoic acid (DHA), naturally found in breastmilk.
*** Naturally found in breastmilk.

Note: Information is subject to change. Please read the formula label for the most up-to-date nutritional information and preparation instructions.

Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

Make Feeding Baby Easy

If you decide to supplement breastmilk with infant formula or formula-feed exclusively, try NESTLÉ^® GOOD START^® Gentle PLUS™ Formula in ready-to-feed convenience-size nursers or cans. Whether you're waking up for a nighttime feeding or out and about with Baby, they make feeding time easy!

• No mixing, measuring, or mess
• Convenient for day or night feedings
• Available in an 8-pack of 3-ounce nursers and a 6-pack of 8.45-ounce cans

The PLUS is the extra step we take to create easy-to-digest COMFORT PROTEINS.

When your little one is hungry, just open a can, pour the formula into Baby's bottle—or attach a nipple directly onto the nurser bottle—and you can begin feeding Baby right away! There's no need to mix and measure formula, and no need to worry about keeping pre-mixed bottles cold.

Nurser bottles are especially convenient for newborns. If you anticipate formula-feeding while in the hospital, consider bringing a pack of nursers along with you. When Mom needs her rest, it's easy for her to rely on Dad, the hospital nurse, or others to help feed Baby.

Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

The PLUS is the Extra Step We Take to Create Easy to Digest COMFORT PROTEINS

Not all infant formulas are alike. NESTLÉ^® GOOD START^® milk-based formulas are the only formulas made with gentle 100% whey proteins that we call COMFORT PROTEINS.

Throughout your baby’s first year, her digestive system is still developing. That’s why we use our unique two-step process to make COMFORT PROTEINS, which are specially designed to be gentle on tiny tummies.

• Our unique process starts with 100% whey protein, the highest-quality protein available in infant formula.
• Then we break down this gentle whey protein into smaller, easy-to-digest COMFORT PROTEINS.

The PLUS is the extra step we take to create easy-to-digest COMFORT PROTEINS.

The Importance of Whey Protein

Just like moms, Nestlé goes to extra lengths for babies. Knowing that all babies' digestive systems are still developing during the first year, we use our unique process to make our formula gentle on your baby's tummy.

A key to that gentle formula is choosing the right protein ingredient from the very start. That's why our unique process begins with 100% whey protein, the highest-quality protein ingredient available in infant formula. Unlike the protein ingredients in other routine formulas, the gentle 100% whey protein in GOOD START formulas doesn’t form curds in babies' developing tummies.

Clinical evidence has shown that formula made with 100% whey protein empties from babies' tummies faster than other routine formulas, which may help reduce the potential for spitting up.

But it's the diaper that tells the story best. The stools of babies on formulas with higher whey content tend to be softer, like those of breastfed infants. Babies fed GOOD START formulas may be more likely to have stool patterns similar to those of breastfed babies.

NESTLÉ GOOD START Gentle PLUS Ready-to-Feed Formula with COMFORT PROTEINS is a routine formula. If you suspect your baby is allergic to milk, use only under a doctor’s supervision. When switching formula, a gradual transition is best. As with any powdered infant formula, use with immunocompromised infants is not recommended.

Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

About DHA & ARA

DHA (docosahexaenoic acid) and ARA (arachidonic acid) are fatty acids, or lipids, found naturally in breastmilk. They’re important components of Baby’s healthy brain and eye tissues. During the third trimester of pregnancy, Mom passes DHA & ARA to Baby. After Baby is born, Mom can provide DHA & ARA to Baby by breastfeeding or giving her formula with DHA & ARA.

Breastmilk is best for babies. However, if you decide to wean or supplement with formula, your baby's body can make DHA & ARA from the fatty acids (linolenic acid and linoleic acid) found in all infant formulas. Some experts believe that infant formulas that have DHA & ARA, such as GOOD START Gentle PLUS Ready-to-Feed Formula, may provide additional support for formula-fed infants' brain and eye development. That’s why formulas, such as GOOD START Gentle PLUS Ready-to-Feed, have these important components.

All infant formulas sold in the United States use the same source of DHA & ARA. The only difference among formula brands is the amount of DHA & ARA. GOOD START Protect PLUS and GOOD START Gentle PLUS Formulas provide levels of DHA & ARA that are naturally found in breastmilk¹ and similar to levels recommended by experts and shown in studies to support babies' brain and eye development. These levels also are consistent with those specified by the World Health Organization (WHO).²

Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

¹Based on the range of DHA and ARA levels in breastmilk (approximately 25th–75th percentile of worldwide levels). Studies to date have not established brain and eye development like breastmilk based on the levels of DHA and ARA added to infant formula.

²FAO (Food and Agricultural Organization of the United Nations)/WHO (World Health Organization) Joint Expert Consultation. Fats and oils in human nutrition. Report of a joint expert consultation. FAO Food and Nutrition Paper No. 57, Rome: 1994:49-55. Percent of total fatty acids by weight. Studies to date have not established superior performance among competing brands based on higher DHA & ARA levels.

Enfamil^® LIPIL^® and Similac^® Advance^® are registered trademarks owned by entities unrelated to Nestlé.

Prep & Storage

Ready-to-Feed instructions:

Your baby’s health depends on carefully following the preparation, use, and storage instructions below. Ask your baby’s doctor about infant formula feeding† including how much to feed and the need to sterilize (boil) preparation utensils before preparing formula.

WARNING: Do not use microwave to warm formula.

Always wash your hands and utensils before preparing formula.

1. Clean can top, SHAKE WELL, and open.
2. Pour formula into bottle and feed baby immediately OR refrigerate and use bottles within 24 hours. After feeding begins, discard formula left in bottle within 1 hour.

STORAGE: Cover open can, refrigerate and use within 48 hours. Store unopened cans at room temperature. Avoid extreme storage temperatures.

†GOOD START Formulas with COMFORT PROTEINS® are routine formulas. If you suspect your baby is allergic to milk, use only under a doctor’s supervision. When switching formula, a gradual transition is best.

Note: Information is subject to change. Please read the formula label for the most up-to-date nutritional information and preparation instructions.

Ready-to-Feed Nurser instructions:

Your baby’s health depends on carefully following the preparation, use, and storage instructions below. Ask your baby’s doctor about infant formula feeding† including how much to feed and the need to sterilize (boil) preparation utensils before preparing formula.

WARNING:Do not use microwave to warm formula.
Do not use if bottle appears damaged.
Always wash your hands and utensils before preparing formula.

1. SHAKE WELL.
2. Remove cap.
3. Attach clean nipple assembly. Feed baby immediately. After feeding begins, discard formula left in bottle within 1 hour.

STORAGE: Refrigerate and use prepared bottles within 24 hours. Store unopened bottles at room temperature. Avoid extreme storage temperatures.

†GOOD START Gentle PLUS Formula with COMFORT PROTEINS is a routine formula. If you suspect your baby is allergic to milk, use only under a doctor’s supervision. When switching formula, a gradual transition is best.

Note: Information is subject to change. Please read the formula label for the most up-to-date nutritional information and preparation instructions.

Breastmilk is the ideal food for babies. Talk with your doctor about your feeding choices.

Only GOOD START® milk-based formulas begins with 100% whey or soy protein ingredients that are broken down into tiny pieces to be easy to digest.

We’re so confident you’ll be satisfied; we’re offering a money-back guarantee on your first can of GOOD START formula!

Offer details:
Try any GOOD START formula (GOOD START Gentle PLUS, GOOD START Protect PLUS, GOOD START Soy PLUS, GOOD START Protect PLUS 2, GOOD START Gentle PLUS 2, GOOD START Soy PLUS 2). If you’re not completely satisfied, we will refund your purchase price for ONE can, any form, any size.

Refund requests must be postmarked within 60 days of purchase. One refund per household or address with original receipt and UPC. Offer valid for U.S. residents only. Satisfaction guaranteed. Redeemable only by mail.

To request your refund, send in the following three items:

• The original UPC symbol (bar code) from the product label
• The complete, original store receipt (circle product name, price, and discount)
• The completed Mail-In Money-Back Guarantee form to:

Nestlé Infant Nutrition
P.O. Box 410287
El Paso, TX 88541-0287
Attn: Refund Offer

Or to request a Mail-In Money-Back Guarantee Request form, call toll-free at 1-800-410-2372.

• Please allow 6-8 weeks for processing.
• Multiple purchases of qualifying product on the same receipt will qualify for a refund on only one (1) can.
• Offer may not be published elsewhere without written consent of Nestlé.
• Copies of mail-in refund form, UPC symbols or cash register receipt will not be accepted and will not be returned.
• No group or organization requests will be honored. Requests for fulfillment to PO Boxes will not be accepted.
• Not responsible for lost, late, mutilated, stolen, misdirected, undelivered, or postage due mail/submissions. Incomplete, illegible, or fraudulent requests will not be honored.
• Void where prohibited.
• If you have questions on infant feeding or on this offer please contact the START HEALTHY, STAY HEALTHY™ Resource Center at 1-800-410-2372.
• If you have a specific product-related comment, please call the 800 number printed on the label and provide the production code located on the can end.