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The GOOD START family of formulas includes:

• GOOD START® Protect PLUS®: Specially designed to help support Baby’s healthy immune system with beneficial cultures like those found in breastmilk. GOOD START Protect PLUS® also has gentle 100% whey COMFORT PROTEINS® to be easy to digest, plus DHA & ARA, nutrients naturally found in breastmilk to support Baby’s brain and eye development.
• GOOD START® Gentle PLUS™: Our first formula with both gentle 100% whey COMFORT PROTEINS to be easy to digest and DHA & ARA for Baby’s brain and eye development.
• GOOD START®: Our original milk-based formula, made with gentle 100% whey COMFORT PROTEINS to be easy to digest.
• GOOD START® Protect PLUS® 2: The only older-baby formula specially designed to help support Baby’s healthy immune system with beneficial cultures like those found in breastmilk. It’s specially designed to meet the changing nutritional needs of older babies and young toddlers 9 to 24 months old—especially if there's a gap between what they eat and what they need. It contains more calcium than standard milk-based formulas and more iron, vitamin C, and vitamin E than whole cow’s milk.¹ GOOD START Protect PLUS® 2 also has gentle 100% whey COMFORT PROTEINS® to be easy to digest, plus DHA & ARA, nutrients naturally found in breastmilk to support brain and eye development.
• GOOD START® Gentle PLUS™ 2: The only formula for older babies and young toddlers with both gentle 100% whey COMFORT PROTEINS to be easy to digest and DHA & ARA for brain and eye development. This formula is specially designed to meet the changing nutritional needs of older babies and young toddlers 9 to 24 months old—especially if there's a gap between what they eat and what they need. It contains more calcium than standard milk-based formulas and more iron, vitamin C, and vitamin E than whole cow’s milk.¹
• GOOD START® Soy PLUS™: The only soy-based formula that combines easy-to-digest SUPREME SOY PROTEINS with DHA & ARA for Baby’s brain and eye development. SUPREME SOY PROTEINS are gentle soy proteins that have been broken down to be easy to digest in Baby’s developing tummy.
• GOOD START® Soy PLUS™ 2: The only soy-based older-baby and young-toddler formula made with easy-to-digest SUPREME SOY PROTEINS and DHA & ARA. This formula is specially designed to meet the changing nutritional needs of older babies and young toddlers 9 to 24 months old—especially if there's a gap between what they eat and what they need. It contains more calcium than standard milk-based formulas and more iron, vitamin C, and vitamin E than whole cow’s milk.¹

Disclaimers/Notes: ¹Standard formulas provide adequate nutrition for the first year. GOOD START Protect PLUS 2, GOOD START Gentle PLUS 2 and GOOD START Soy PLUS 2 provide extra nutrition insurance.

Our company’s roots stretch all the way back to 1867—to the town of Vevey, Switzerland—where Henri Nestlé created the world’s first commercial infant food.

Henri’s discovery marked the beginning of a long tradition of caring and innovation that Nestlé continues today. Nestlé has thousands of research and development professionals worldwide. Which means that every minute of the day, a Nestlé scientist is working to advance the science behind infant nutrition. Our commitment to ongoing research has led to innovations like GOOD START infant formulas.

All GOOD START milk-based formulas contain COMFORT PROTEINS®, made with our patented two-step process. It starts with 100% whey protein, the highest-quality protein available in infant formula. Then we break down this gentle protein into smaller pieces to be easy to digest in Baby’s developing tummy. We call them COMFORT PROTEINS, and only GOOD START milk-based formulas have them. To learn more about COMFORT PROTEINS, watch our video.

DHA & ARA are fatty acids, or lipids, found naturally in breastmilk. They’re important components of Baby’s healthy brain and eye tissues. During the third trimester of pregnancy, Mom passes DHA & ARA to Baby. After Baby is born, Mom can provide DHA & ARA to Baby by breastfeeding or giving her formula with added DHA & ARA. To learn more about DHA & ARA, watch our video.

The appearance and consistency are lighter, because of the 100% whey COMFORT PROTEINS used in all GOOD START milk-based formulas. Whey is a naturally gentle protein that doesn’t form curds in Baby’s tummy. Our gentle 100% whey COMFORT PROTEINS are broken down to be easy for Baby to digest. If you prepare and refrigerate a GOOD START milk-based formula ahead of time, it may separate into layers, like breastmilk does. Mix the layers by gently shaking the bottle.

Because our GOOD START milk-based formulas contain gentle 100% whey protein, you may notice that your baby's stools become soft and yellowish or greenish in color. This change is perfectly normal—in fact the texture is similar in appearance to the stools of breastfed babies.

Because GOOD START milk-based formulas contain COMFORT PROTEINS®, you may notice that your baby's stools may become soft and yellowish or greenish in color. This change is perfectly normal. In fact the stool consistency of babies who are fed GOOD START formulas is similar to that of breastfed babies.

If you and your baby’s doctor have decided to switch formulas, plan to change formulas gradually to minimize upsets to your baby's stomach and digestive system. That way your baby also will be less likely to notice any change in her formula's taste.

To ease the transition of weaning from breastmilk or introducing a new formula, we recommend a gradual change. View and print our transition charts to help your baby make a gentle transition to a GOOD START formula.

Most milk-based formulas, such as Similac® Advance® and Enfamil® LIPIL®, contain whole whey and casein proteins.¹ GOOD START milk-based formulas are made of gentle 100% whey protein that’s broken down into smaller pieces called COMFORT PROTEINS®. It may help to introduce the new formula gradually to minimize notice of any changes in taste and ease the switch on baby’s digestion.

To wean or switch your baby to a GOOD START formula, do so over a week's time. This will help minimize any changes in taste and ease the switch on your baby's digestive system. View and print our transition charts to help your baby make a gentle transition to a GOOD START formula.

Disclaimers/Notes: ¹Enfamil® LIPIL® and Similac® Advance® are registered trademarks owned by entities unrelated to Nestlé.

GOOD START milk-based formulas are not kosher, but soy-based GOOD START formulas are designated as kosher.

• To make GOOD START milk-based formulas, Nestlé uses a naturally occurring enzyme, trypsin, and heat treatment as processing aids to break down the milk protein into smaller pieces for our proprietary COMFORT PROTEINS.
• Although it is FDA-authorized and safe, trypsin doesn’t meet kosher criteria.
• In accordance with FDA regulations, formula labels don’t specifically list trypsin because it’s not an ingredient in our infant formula. Instead, we list the result of the trypsin processing: "Enzymatically hydrolyzed reduced minerals whey protein concentrate (from cow's milk)."
• Our milk-based GOOD START Formulas include GOOD START® Protect PLUS®, GOOD START® Protect PLUS® 2, GOOD START® Gentle PLUS™, GOOD START® Gentle PLUS™ 2, and GOOD START® Nourish PLUS.
• Our GOOD START soy-based formulas— GOOD START® Soy PLUS™ and GOOD START® Soy PLUS™ 2—are made by a slightly different process. They don’t use the enzyme trypsin and are designated “kosher pareve” (powder forms) or “kosher pareve ingredients that are manufactured on dairy equipment” (liquid forms). GOOD START Soy PLUS and GOOD START Soy PLUS 2 are milk-free, lactose-free formulas.

Yes. GOOD START® Soy PLUS™ and GOOD START® Soy PLUS™ 2 contain SOY PROTEINS, gentle soy proteins that have been broken down into smaller pieces to be easy to digest. GOOD START Soy PLUS is the only standard formula and GOOD START Soy PLUS 2 is the only older-baby and toddler formula to offer both easy-to-digest SOY PROTEINS and DHA & ARA for brain and eye development.

The best-known infant formula marketing guidelines are the International Code of Marketing of Breastmilk Substitutes, developed by the World Health Organization in 1981. These guidelines are known as the WHO Code. We abide by the Code in every country where it is law, and follow the aim of the Code where it is not, such as in the United States, where we affirm our belief that breastmilk is best within consumer communication.

We encourage moms to breastfeed as long as possible, with consideration for their life circumstances. If a mom chooses not to breastfeed, we believe that iron-fortified formula is the best alternative to breastmilk.

For information about how Nestlé complies with the WHO Code in developing countries and in other countries where the code is law, visit www.babymilk.Nestle.com

Visit our store locator for store information and to order products online. Or call 1-800-811-7500 to find GOOD START® formulas in a store near you.

We distribute our money-saving checks for discounts on GOOD START® formulas only through the START HEALTHY, STAY HEALTHY™ Resource Center. It's FREE for expectant and new moms, and provides many benefits, including booklets tailored to key stages of your pregnancy and your baby's first months. Each mailing includes expert advice on pregnancy and/or infant care, health and nutrition tips, quick-and-easy recipe ideas, and valuable partner offers. If you haven't had a chance to enroll for the FREE START HEALTHY, STAY HEALTHY™ Resource Center, sign up now.

GOOD START Protect PLUS is the Nestlé trademark for GOOD START formula with BIFIDUS BL™—beneficial cultures like those naturally found in breastmilk to help support Baby’s healthy immune system. Some beneficial cultures, like BIFIDUS BL, also called “probiotics” (meaning “for life”), can provide specific health benefits beyond basic nutrition. One of the many health benefits provided by certain probiotics is to help support Baby’s healthy immune system.

BIFIDUS BL is the Nestlé trademarked name for the unique type of beneficial cultures used in GOOD START® Protect PLUS®. BIFIDUS BL is similar to the type of beneficial cultures naturally found in breastmilk, and BIFIDUS BL can help support Baby’s healthy immune system. BIFIDUS BL has been studied for nearly two decades, and clinical studies at leading scientific institutions around the world have demonstrated its benefit and safety in infants and young children. GOOD START Protect PLUS with BIFIDUS BL provides what some experts might consider the most advanced feature of any infant formula on the market today.

Nothing is more important to you than protecting your baby. That’s why Nestlé created GOOD START Protect PLUS, a breakthrough infant formula that includes the added protective benefit of beneficial cultures, like those naturally promoted by breastmilk, to help support Baby’s healthy immune system. For more than 15 years, Nestlé has been a leader in bringing the benefit of beneficial cultures to infant nutrition in more than 30 countries.

No. Baby will not get too many beneficial cultures with this combination. Breastmilk contains factors that promote certain types of beneficial cultures. GOOD START Protect PLUS contains beneficial cultures like those naturally promoted by breastmilk.

Many experts believe that high levels of certain beneficial cultures called Bifidobacteria may be one of the reasons breastfed babies are generally so healthy. GOOD START Protect PLUS is designed to help bring the balance of cultures in the digestive tracts of formula-fed babies closer to that of breastfed babies.

Nestlé has worked with leading scientific research institutions around the world in the research and development of GOOD START Protect PLUS:

• The beneficial cultures BIFIDUS BL have been studied for nearly two decades, and numerous clinical studies have demonstrated their benefit and safety in infants and young children.
• Nestlé first included beneficial cultures in infant formula in Europe more than 15 years ago.
• Beneficial cultures have been used in more than 30 countries around the world.

GOOD START Protect PLUS is available in powder form. The chart below shows the various sizes available. To locate a formula at a store near you, please use our store locator tool.

Yes. One of the most important things to remember when preparing GOOD START Protect PLUS is that using water warmer than 100º F (or 38º C) will compromise the benefits of the beneficial cultures BIFIDUS BL.

Your baby’s health depends on carefully following the formula’s preparation, use, and storage instructions. Ask your baby’s doctor about infant formula-feeding, including how much to feed, and the need to boil water and preparation utensils before mixing formula.

As always, be sure to talk with your baby’s doctor before making any formula changes.

Yes. It’s safe to alternate between routine infant formulas. If you alternate or stop feeding your baby GOOD START Protect PLUS, the immune-system support benefits won’t end right away, but remember that all beneficial cultures within the digestive tract are temporary. Beneficial cultures need to be consumed on a regular basis to maintain a healthy balance of cultures and the related health benefits.

At times when mixing powder formula isn’t convenient, try GOOD START® Gentle PLUS™ ready-to-feed convenience packs, like our nursers. With our handy nurser bottles, there’s no need to mix or measure formula. There’s also no need for bottle preparation, because the bottles are designed for the nipple to attach directly to the bottle. Learn more about our ready-to-feed cans and nursers.

As always, be sure to talk with your baby’s doctor before making any formula changes.

As with any powdered infant formula product, use with immunocompromised infants is not recommended. Talk with your baby’s doctor if you have any questions.