For more detailed answers, please visit the Official Rules.
If you have further questions, please contact us at 1-800-255-2164.
Who may participate?
The Gerber Photo Search 2018 is open to legal residents of the fifty United States, District of Columbia and Puerto Rico. Parents or legal guardians have to be 18 years of age or older to submit a child's photo.
How long is the contest for?
The Gerber Photo Search starts on October 1, and submissions end on Saturday, October 20th. Keep an eye out on Gerber’s Instagram
for when the winner will be announced!
How do I enter?
After you snap a picture of your little one, upload to Instagram with the hashtag #GerberPhotoSearch2018 in the post copy. Be sure to press submit to post! Please no photo collages.
Does the hashtag have to be in the caption of the photo or can I put it in the comments?
The #GerberPhotoSearch2018 should be found in the caption of the photo and the picture must be submitted on Instagram no earlier than October 1st.
Can I create an Instagram account just for use during the contest?
Absolutely! Please keep in mind that attempts to obtain more than the allowed number of entries using multiple accounts, email addresses or logins could result in being disqualified from the promotion.
My Instagram account is not working, can you help me?
We suggest reaching out directly to Instagram for help with your account.
How do I know if my picture properly uploaded?
Good question! With all the entries you’ll find a bundle of pics to look at. With entering on Instagram all you’ll need to do is search for the #GerberPhotoSearch2018 and scroll through until you find your munchkin.
To enter the Photo Search, do I have to sign up for MyGerber?
No. You will need to use your public Instagram account to post your photo to Instagram (using the hashtag #GerberPhotoSearch2018).
Does my profile need to be set to public on Instagram?
Yes! If your account is public it allows us to view your photo. If you have the private setting activated, we won’t be able to see your little one.
How many times can I enter?
There is a maximum of ten (10) Entries per person/Instagram account throughout the entire Submission Period.
Can I enter through private/direct message on Instagram?
We’d love to say yes, however, entries are only valid if they are publicly submitted on Instagram using #GerberPhotoSearch2018.
Will special needs children be considered for prizes?
Absolutely; all babies are Gerber babies and we encourage participation in the Photo Search from as many babies as possible. If you have any difficulty entering, please contact us at 1-800-255-2164.
What is the age limit for the Photo Search?
The Photo Search is for children up to 48 months. Only recent photos will be accepted. They must have been taken within 30 days of submission in order to qualify.
Can other family members be in the photo?
No, we ask that the entry not contain the image or likeness of any other individual other than your child(ren).
Can I enter more than one child if I have two or more under 48 months?
Absolutely! Each entry should include a photo of one (1) of your children (one (1) child per entry, unless the children are multiples) The entry can’t contain the image or likeness of any other individual other than your child(ren).
Am I able to change my submission?
Once your photo has been submitted it cannot be changed or altered. Feel free to upload another picture of your cutie, you are allowed 10 entries. But don’t worry; our judges are trained to recognize star quality in all types of photos!
What are the judges looking for in picking the winning photo and themes?
Gerber judges receive and review thousands of photos and set out to find children from birth to 48-months-old, who best demonstrate visual appeal, expressiveness and consistency with Gerber’s heritage, which is grounded in recognizing that every baby is a Gerber baby.
Please see the Official Rules
for more information.
Who are the judges?
Our judges consist of an expert panel of Gerber employees from various departments, levels, and backgrounds to find the baby that best exemplifies Gerber’s heritage and our Anything For Baby efforts.
What are the prizes?
The Grand Prize winner will take home a $50,000 cash prize, and their child will have the opportunity to appear in Gerber brand advertisements for the following year.
Please see the Official Rules
to learn more
Will Gerber choose a baby with special needs again?
We are so excited to see all the entries for #GerberPhotoSearch2018 and will be sure to welcome another amazing baby into the Gerber fam.
Will you continue to include Lucas in Gerber promotions and advertisements?
It has been an honor having Lucas be a part of the Gerber family this year. While he won’t be our official Spokesbaby in 2019, he will continue to be an important member of the Gerber family.