Gerber Photo Search FAQs

For more detailed answers, please visit the Official Rules. (link to official rules).

If you have further questions, please contact us at 1-800-255-2164.

Who may participate?
The Gerber Photo Search 2017 is open to legal residents of the fifty United States, District of Columbia and Puerto Rico. Parents or legal guardians have to be 18 years of age or older to submit a child's photo.

To enter the Photo Search, do I have to sign up for MyGerber?  
No. You can either use your public Instagram account to post your photo to Instagram (using the hashtag #GerberPhotoSearch2017), or you can upload your photo to www.Gerber.com/photosearch2017 by one of the upload methods described on that page.

Does my profile need to be set to public on Instagram?
Yes! If your account is public it allows us to view your photo. If you have the private setting activated, we won’t be able to see your little one.

How many times can I enter?
There is a maximum of ten (10) Entries per person/Instagram account throughout the entire Submission Period.

What is the age limit for the Photo Search?
The Photo Search is for children up to 48 months. Only recent photos will be accepted. They must have been taken within 30 days of submission in order to qualify.  

Can other family members be in the photo?
No, we ask that the entry not contain the image or likeness of any other individual other than your child(ren), but it may include a pet. Please see the Official Rules before submitting your photo.  

Can I enter more than one child if I have two or more under 48 months?
Absolutely! Each entry should include a photo of one (1) of your children (one (1) child per entry, unless the children are multiples) The entry can’t contain the image or likeness of any other individual other than your child(ren), but may include a pet.

I don’t see where I can vote; how do I do that?
To keep things fun and exciting, we decided not to have voting this year. All winners will be chosen by our esteemed judging panel of cuteness experts.

Why is it taking so long for my photo to load?
The time it takes to upload an image depends on the type of Internet connection you have. Please be patient while your photo uploads – it will be worth the wait!

When I try to enter my photo, I click “Submit” and nothing happens. Why is this?
Please double check that you have filled out all required information fields.

How do I find my child’s photo in the Photo Search Gallery?
Images selected to be displayed in the gallery are completely random and has no effect on the overall judging of photos.

Am I able to change my submission once it’s been approved?
Once your photo has been submitted and approved it cannot be changed or altered. Don’t worry; our judges are trained to recognize star quality in all types of photos!

What are the judges looking for in picking the winning photo and themes?
For the Grand Prize, Entries will be judged based on the following criteria: (a) visual appeal of the child(ren) in the photo; (b) expressiveness of child(ren) in photo; and (c) consistency with Gerber's heritage and its Growing Up Gerber mission.

For the “Giggles and Wiggles” Incremental Prize theme, Entries that feature child(ren) and pet(s) will be judged based on the following criteria: (a) visual appeal of the child(ren) and pet(s) in the photo; (b) expressiveness of child(ren) and pet(s) in photo; and (c) consistency with the “Giggles and Wiggles” theme.

For the “Best Dressed Baby” Incremental Prize theme, Entries that feature children in clothing will be judged based on the following criteria: (a) visual appeal of the child(ren) in the photo; (b) expressiveness of child(ren) in photo; and (c) consistency with the “Best Dressed Baby” theme.

Please see the Official Rules for more information.

What are the prizes?
The Grand Prize winner will take home a $50,000 cash prize, and their child will have the opportunity to appear in Gerber brand advertisements for the following year.

“Giggles and Wiggles” theme winners will receive: (i) one (1) $500.00 USD cash award provided in the form of a check, (ii) a year’s supply of Purina products calculated and awarded as 60 coupons valued at $10.00 each, and (iii) a year’s supply of Gerber products calculated as 60 coupons valued at $10.00 each.

“Best Dressed Baby” theme winners will receive: (i) one (1) $500.00 USD cash award provided in the form of a check, courtesy of Gerber Childrenswear, (ii) $250.00 worth of Gerber Childrenswear awarded as a digital code to be redeemed at gerberchildrenswear.com, and (iii) a year’s supply of Gerber products calculated and awarded as 60 coupons valued at $10.00 each.

Please see the Official Rules to learn more.