Welcome to the new Gerber!

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We’ve been in the baby game for a while, but that won’t stop us from improving. Now more than ever, we’re committed to being your partner in parenthood with quality ingredients, nutritious food, and expert guidance. Here’s a peek under the lid to show you how we’re growing with you and your little one.

Thanks for letting us be a part of your growing family. 
 
 

Have you heard of Clean Field Farming™ practices?

Our babies are always being placed on pedestals…literally. Why wouldn’t they get awesome fruits and veggies at their high chair? From starting with better soil to finding the right seeds, we’re raising the standard. Using Clean Field Farming™ practices, we ensure our fruit and veggie purees are not only nutritious, but also wholesome and safe for every tiny tummy. Dig in, little one.    

Check out how Clean Field Farming™ practices are making an impact. 

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“I feed my family from these fields, so I’d do anything for other people’s babies, too.”

Stephanie Kipp, Gerber grower

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Good nutrition – it just FITS.

You guessed it. We’re total nerds about all things nutrition! It's only right we use our research to make sure your little one’s food has the goodness it needs. Did you know that the number one veggie consumed by tots is French fries? Woah. We’ve invested a ton of resources into our Feeding Infants and Toddlers Study (FITS) to learn more facts, take action, and custom design your baby’s journey. With it, we’re able to make yummy food, bring you awesome content in MyGerber, and create dietitian designed personalized menus with our Menu Planner.


We’ve also got the Gerber Nutrition Journey: a milestone based plan dedicated to helping babies grow up healthy and happy. We take pride in knowing that everything we do for our little ones extends from pregnancy to preschooler. 

See how baby grows with the Gerber Nutrition Journey.

PregnancyNewbornSSSitterCrawlerToddlerPreschooler

Parenting just got easier

We just made raising your little one easier with your BFF, your right hand, and all-around Personal Baby Expert, Dotti. Whether you’re trying to figure out why your little one won’t go to sleep or just need a breastfeeding game plan, she’s only a text away. She has answers and is backed by our Registered Dietitians, Lactation Consultant, and Sleep Consultant to make those first 1000 days a breeze. 


We’re also tackling all your questions with MyGerber. It’s full of smart tools (and sweet savings) that’ll make both pregnancy and the beginnings of parenthood effortless. 

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The Gerber Story

They say some things never change. We guess you can say the same about our obsession with bringing all things nutrition to baby. It stems back to 1927 and started with Dorothy and Dan Gerber. Their love of making home-made meals for their daughter Sally grew into a greater love of making baby food for little ones everywhere.
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1927
1927
One evening, Dorothy Gerber was straining peas for her 7-month-old daughter, Sally. This was an arduous daily task with a strainer. This led to developing the process at the family canning company. This inspiration led to the creation of Gerber Baby Foods in 1928.



1928
1928
Dan & Dorothy Gerber introduce Gerber baby food. Gerber is the first baby food sold in grocery stores & advertised nationally. Initial varieties included strained peas, carrots, spinach, prunes & vegetable soup. 



1931
1931
Gerber holds a contest to find a baby picture to use in its ads. One of the submissions was a sketch by artist Dorothy Hope Smith. Ann Turner, the adorable baby in the sketch, would become known as “the Gerber baby.”





1939
1939
Gerber introduces its first baby cereal. 



1951
1951
Gerber becomes the first baby food company to advertise on television.  



1963
1963
Gerber introduces the safety button cap—innovative tamper-evident packaging, & is one of the first companies to use the “Better if used before” date on their products. 



1986
1986
Gerber establishes a consumer help line to answer parents' questions about infant care & nutrition. Today it's the Parents Resource Center, available 24/7/365, offering a free consultation with a Registered Dietitian & International Board Certified Lactation Consultant.



1990
1990
Gerber introduces Gerber® Graduates®.



1997
1997
Gerber introduces organic baby foods.



2003
2003
Gerber releases findings of its groundbreaking Feeding Infants & Toddlers Study, evaluating eating patterns & nutrient intakes of over 3,200 infants & toddlers. It unveiled many surprising statistics, like French fries being the most consumed vegetable by toddlers. Gerber used the findings to develop new & improved products.



2007
2007
Nestlé acquires Gerber, bringing together two of the world’s leading experts in early childhood nutrition to focus their leadership on one of America’s major challenges: filling the nutrition gaps & improving the eating habits of infants & young children



2008
2008
Nestlé FITS 2008 expands our knowledge of children’s diets in the age group 0 to 48 months.



2011
2011
GERBER® GOOD START® milk-based formulas become the first & only routine infant formulas to meet the criteria for an FDA-accepted qualified health claim.



2012
2012
Gerber introduces GERBER® GOOD START®Soothe infant formula designed for excessive crying & colic. 



2017
2017
Gerber shares Dotti, the first free 24/7 expert for all things nutrition, lactation, and sleep.




2017
2017
Iconic Gerber baby, Ann Turner Cook, turns 90 and logo is refreshed with a new look.