Official Rules for the 2025 MyGerber Halloween Costume Contest

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. This Contest is in no way sponsored, endorsed or administered by Instagram. By providing information in the Contest, you understand that you are providing information to Sponsor and not to Instagram.

THIS CONTEST IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

Entry Period

The 2025 MyGerber Halloween Contest ("Contest”) begins at 12:00 AM Eastern Time ("ET") on October 27, 2025 and ends at 11:59:59 PM ET on November 1, 2025 (the "Entry Period").

Eligibility

The Contest is open to legal residents of the fifty (50) United States and the District of Columbia, who are at least eighteen (18) years of age, the parent(s) or legal guardian(s) of a child that is between one (1) day and forty-eight (48) months old as of the date of entry (an “Eligible Child”), and who are MyGerber members as of Contest start time and have a valid and active Instagram account. Employees of Gerber Products Company ("Sponsor"), Nestlé USA, Inc., Bounteous, Inc. or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production, execution or distribution of the Contest (collectively with Sponsor, the "Contest Entities"), and any of their respective parent and affiliate companies or subsidiaries, as well as the immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children, and their respective spouses, regardless of where they reside) and household members of each such employee, whether or not related, are not eligible to enter or win. The Contest is subject to all applicable federal, state, and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Contest.

Create Your Entry

To enter for a chance to win, you must submit a picture or video showing both you, the parent or legal guardian of the Eligible Child, and your Eligible Child (collectively, your “Entry”). Make sure you comply with the entry requirements set forth below. Sponsor reserves the right to disqualify any Entry that does not meet these requirements, as determined by Sponsor, in its sole discretion.

Entry Requirements

Your Entry must meet the following requirements:

1. You (or an immediate family member) must take the photo or video of your Eligible Child during the month of October of 2025. You may not have a hired photographer, videographer, or other person take the photo of the Eligible Child.
2. Your Entry may only include – one (1) Eligible Child or (1) set of multiples (i.e., twins, triplets) and the Eligible Child’s parent(s) or legal guardian(s). You must be the parent or legal guardian of the Eligible Child in the Entry.
3. Everyone in the Entry must be appropriately clothed. Sponsor will not accept Entries with children who are not clothed. Bathtub and diaper photos or videos will not be accepted.
4. You may not use any filters and you cannot edit or retouch your Entry. The use of A.I. (Artificial Intelligence) in your Entry in any way is not allowed.
5. The Entry may not depict the Eligible Child in an unsafe or inappropriate manner.
6. The Entry may not prominently feature any third-party trademarks, logos, or artwork. Moreover, it may not violate anyone’s rights, including, but not limited to, copyrights or trademark rights. You must have all rights and permissions to submit and share your Entry.
7. The Entry may not portray Sponsor or its products in a negative light or contain any content that is inappropriate or indecent, as determined by Sponsor, in its sole discretion.

How to Enter

To enter the Contest, during the Entry Period, visit the @Gerber Instagram page at www.instagram.com/Gerber, follow @Gerber on Instagram, and then share your Entry in an Instagram post (Instagram Stories are not eligible) by tagging @Gerber and using the hashtag #MyGerberHalloweenContest. If you do not already follow @Gerber on Instagram, you must do so to be eligible. Entrants must adjust their Instagram profile settings to ‘Public’ and respond to any message from Sponsor in the time specified below in Winner Notification. Following the foregoing instructions will provide you with one (1) entry into the Contest. There is a limit of one (1) entry per Eligible Child. (If you have more than one (1) Eligible Child, you can submit one (1) entry for each one.) Sponsor reserves the right to disqualify any individual that attempts to enter more times or otherwise violates these Official Rules. By entering, you represent and warrant that your Entry complies with all requirements in these Official Rules and that you have all the rights necessary to grant Sponsor the rights to your Entry described in Section titled “Sponsor’s Rights to Entries”. Further, by entering you indicate your agreement to these Official Rules and Sponsor’s decisions regarding the Contest, which are final and binding. Winning a prize is contingent upon fulfilling all requirements in these Official Rules. If you do not have an Instagram account, establishing an account is free. When you join Instagram, you are indicating that you have read and agree to accept the Instagram Terms of Service and Privacy Policy. You can unfollow @Gerber any time after the winner has been announced.

Sponsor’s Rights to Entries & Publicity Grant

You do not transfer ownership of your Entry by entering the Contest. However, by entering, you grant Sponsor, its agents, licensees, and assigns, an irrevocable, perpetual (non-exclusive) right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, modify, create derivative works of, exhibit, and otherwise use your Entry as-is or as-edited (with or without using your name) in any media throughout the world for any purpose, without limitation, and without additional review, compensation, or approval from you. Further, by submitting an Entry, each entrant agrees to allow use of their name, username, likeness, city and state of residence, and/or biographical information for promotional purposes (including posting on Sponsor’s website), in any and all media, now or hereafter known, worldwide in perpetuity, without additional compensation or notification to, or permission from, entrant, except where prohibited.

Judging

During and after the Entry Period, a panel of judges selected by Sponsor will evaluate all eligible Entries based on the following criteria: (a) Creativity (b) expressiveness of child in Entry; (c) alignment with theme of celebrating Halloween or Fall festivities in costume. The entrant with the highest score will be deemed a potential winner and be contacted by Instagram Direct Message from the official verified Gerber Instagram account. We will never reach out from an unverified social handle or ask you for your credit card information or other payment details. The odds of winning depend on the performance of each entrant.

Prizes

One (1) Grand Prize: 1 Gerber® Gift Basket containing (a) an assortment of Gerber Baby food (Approximate Retail Value “ARV” $50), (b) apparel from Gerber Childrenswear (ARV $25). Total ARV of Grand Prize: $75 . Prizes are awarded “as is” with no warranty or guarantee, either express or implied. Winners are responsible for all federal, state, and local taxes, as well as all costs and expenses associated with prize acceptance and use not specified herein as being provided. No cash substitutions for prizes will be permitted and prizes are non-refundable and non-transferable, except at sole discretion of Sponsor. Sponsor reserves the right to substitute prize (or portion thereof) for a prize of equal or greater value. Winners will have to provide their street address for delivery of prizes (no P.O. boxes). Shipping at Sponsor expense. Winners acknowledge that once a prize has shipped, Sponsor has no control over delivery or delivery time, and any loss or theft of a prize once delivered will be the responsibility of the winner, and no replacement prize will be supplied. All prize details are at Sponsor’s sole discretion.

Potential Winner Notification and Requirements

On or about November 3, 2025, Sponsor will contact the potential Grand Prize winner from among all eligible entries received. Potential winner will be contacted via Instagram Direct Message ("Message”). Failure of a potential winner to respond to Message within seventy-two (72) hours of notification will result in disqualification and an alternate potential winner may be selected. Potential winners may also be required to sign and return an Affidavit of Eligibility, Liability Release and, where legally permitted, Publicity Release ("Release") which must be received by Sponsor within forty-eight (48) of when the notice or attempted notice is sent, in order to claim the applicable prize. A potential winner will not be declared an official winner unless and until Message and properly executed Release (if applicable) is returned as directed by Sponsor. Refusal, or return of Message or Release (if applicable) as non-deliverable, or a potential winner’s noncompliance with these Official Rules, or if a prize is returned as undeliverable, such potential winner may be disqualified and an alternate potential winner may be selected according to the Judging Criteria. Sponsor is not responsible for any change of physical address or email address of any entrant.

Entry Conditions and Release

Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered or garbled entries, comments, email, Messages, or other communications of any kind; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, the announcement of the prizes or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Released Parties are not responsible for injury or damage to participants' or to any other person's computer or other device related to or resulting from participating in this Contest or downloading materials from or use of the platform. Persons who tamper with or abuse any aspect of the Contest or platform or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest at any time and for any reason, including, but not limited to, should any portion of the Contest be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, operation, security, fairness or proper play, or submission of entries, and, if terminated, at its discretion, select the potential winners from among all non-suspect, eligible entries received up to the time of cancellation or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Contest Entities, Meta Platforms (dba Instagram), and their respective parents, affiliates, subsidiaries, prize suppliers, and advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Contest. In the event of a dispute regarding entries received from multiple users having the same Instagram account, the authorized account subscriber of the Instagram account at the time of entry will be deemed to be the entrant and must comply with these rules. Authorized account subscriber of the Instagram account is the natural person who is assigned the Instagram account by Instagram.

Privacy and Publicity

Any Information provided by you for this Contest is subject to Sponsor’s privacy policy as applicable, and the privacy policy and terms and conditions of Instagram, as applicable. If you are selected as a winner, your information may also be included in a publicly available winner’s list. Except where prohibited, participation in the Contest constitutes your consent to Sponsor’s use of your name and Entry for promotional purposes in any media without further payment or consideration.

Governing Law and Venue

These Official Rules are governed by US law and are subject to all applicable federal, state and local laws and regulations. Except where prohibited, you agree that any and all disputes, claims, and causes of action arising out of, or connected with, these Official Rules and Contest or any prize shall be resolved individually, without resort to any form of class action, and exclusively governed by and construed and enforced in accordance with the laws of Delaware except to the extent preempted by U.S. federal law, without regard to conflict of law rules or principles (whether of Delaware or any other jurisdiction) that would cause the application of the laws of any other jurisdiction.

Dispute Resolution

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT. THESE TERMS INCLUDE A CLASS ACTION WAIVER, A JURY TRIAL WAIVER, AND A BINDING INDIVIDUAL ARBITRATION AGREEMENT TO RESOLVE DISPUTES. IN ARBITRATION THERE IS LESS DISCOVERY AND APPELLATE REVIEW THAN IN COURT. FOR CLARITY, PARTICIPATION IN THE CONTEST IS SUBJECT TO, AND YOU AGREE TO, THE LIMITATIONS OF LIABILITY, RELEASES, OBLIGATIONS, DISPUTE RESOLUTION PROCEDURE, AND OTHER TERMS SET FORTH IN THESE OFFICIAL RULES AND IN THE “DISPUTE RESOLUTION” SECTION OF THE NESTLÉ USA TERMS & CONDITIONS, AVAILABLE AT HTTPS://WWW.NESTLEUSA.COM/TERMS , WHICH ALSO APPLY TO DISPUTES, CLAIMS, OR ANY OTHER RELEVANT ASPECT ARISING FROM THE CONTEST OR FROM THESE OFFICIAL RULES.

Winners List Request

For a list of the Contest winner(s) (available after November 21, 2025) send a request via a direct message to https://www.instagram.com/Gerber

Sponsor

Gerber Products Company, 1812 N. Moore Street, Arlington, VA 22209.

ABBREVIATED RULES

NO PURCHASE NECESSARY. The 2025 MyGerber Halloween Costume Contest is open to current MyGerber members as of contest start time, who are legal residents of the fifty (50) United States & DC, 18 and older and the parent/guardian of a child no more than 48 months old. Void where prohibited. Starts 12:00 AM ET 10/27/2025 and ends 11:59:59 PM ET 11/1/2025. Subject to official rules at https://bit.ly/MyGerber1025. Sponsor: Gerber Products Company, 1812 N Moore Street, Arlington Virginia 22209.