Gerber® has a new look and logo! We elevated our packaging design to let our high-quality ingredients shine—in the same nutritious recipes your little one loves, still backed by Clean Label Project® certifications. Learn more about the refresh below:
What’s changed?
We’re rolling out a new visual design that includes a refreshed Gerber logo.
Did Gerber recipes change, too?
Nope, just our packaging & logo! The same quality ingredients are inside, in the same delicious recipes your little one loves.
Did Gerber update its packaging because of the California Assembly Bill 899 (AB 899) requirements to include QR codes on products?
No, QR codes began rolling out on all Gerber products produced on or after January 1, 2025. This is separate from our new packaging and logo changes.
Why did Gerber make these changes?
For nearly a century, we've been dedicated to meeting the evolving needs of parents and caregivers, all while upholding our commitment to providing high-quality, nutritious foods for little ones. Our packaging and logo changes are designed to make it easier for you to quickly identify a product’s ingredients and other key details.
Is Gerber trying to minimize the Gerber Baby in the logo?
Not at all! The original Gerber Baby, Ann Turner Cook, has been a cherished symbol of our brand history and identity for nearly a century. She continues to be featured prominently on all Gerber packaging.
Are products with old packaging still Clean Label Project® certified?
Yes, our Clean Label Project® certified products received their certifications in our old packaging. You can review all our Clean Label Project® certified products here.
How does the new design compare to the old version?
We simplified our packaging to highlight the most important information about our products—empowering you to make the best choices for your little one’s unique needs and preferences.