Photo Search 2021 FAQs

  • When is the 2021 Gerber Photo Search Entry Period?

    The 2021 Gerber Photo Search entry period started on April 27, 2021 at 9:00AM ET and ends at 11:59PM ET on May 17, 2021.

  • What are the rules for Photo Search?

    Official rules and details on how to enter Gerber Photo Search are available here

  • What are the Ages accepted?

    Your little one must be between one (1) day old and four (4) years old at the time of entry to be eligible

  • Who can enter a child?

    Gerber Photo Search is open to individuals who are a legal residents of the 50 United States, DC, or Puerto Rico and are at least eighteen (18) years old and the parents or legal guardians of a child that is between one (1) day and four (4) years old as of the date of entry.

  • How can I enter a child?

    To be considered valid, all entries for this year's Photo Search need to be submitted through our website portal. You can find it at

  • How many times can I enter?

    Just one (1) entry per eligible child or set of multiples (i.e., twins, triplets) – and you must be the parent or legal guardian of the Eligible Child in the Entry.

  • When can I enter?

    You can enter Gerber Photo Search between April 27, 2021 at 9:00AM ET and May 17, 2021 at 11:59PM ET by visiting

    Just fill out the required information, add your little one’s photo and video if you want.

  • Do I have to enter a Video?

    You may submit a video that is up to 20 seconds long, but it is not required.

  • Can I change my entry?

    Due to the official entry submission rules, all entries are final and cannot be removed or resubmitted.

  • Can I use a professional photo?

    You must take the photo or video yourself during the Entry Period. You may not have a hired photographer, or another person take the photo or video.

  • How recent should the photo be?

    Your entry photo or video must be taken during the entry period, between April 27 and May 17, 2021.

  • Can I use black and white photos?

    Color photos are preferred for this promotion; however, black and white photos will be accepted.

  • Can I have a collage of photos or videos compiled together?

    Yes, a collage is fine.

  • Who can be in the photo?

    Only your eligible little one(s) should be in the photo. In the case of multiples like twins or triplets, they should all be in the same photo. However, we understand if a parent’s hand or arm is showing and won’t disqualify a photo if that happens.

  • Can my entry have logos or trademarks showing?

    Please make sure that you don’t prominently feature any third-party trademarks, logos, artwork, or music with your entry. Submissions may not violate anyone’s copyrights or trademark rights.

  • Photo requirements - Clothing

    Please make sure that little ones are appropriately clothed! Entries will not be accepted with children that are not clothed, including bathtub photos and videos!

  • Can I use filters?

    Filters on photos or videos will not be accepted and you may not edit or retouch your entry.

  • How do I know my entry worked?

    A screen will pop up saying "You’ve successfully applied! Your application for Chief Growing Officer is being processed.”

  • Who picks the winner?

    A panel of diverse judges reviews the incredible entries to find a winner who best demonstrated visual appeal of the child, expressiveness of the child and consistency with Gerber's heritage and it’s Anything For Baby mission.

  • Winner Prize

    The Photo Search winner will receive a $25,000 prize check. In addition, the winner will serve as the 2021 Gerber Spokesbaby and have an honorary role on Gerber’s Executive Committee as Chief Growing Officer for up to one (1) year. See official rules for more details.