The Gerber Nutrition Journey
The Gerber Nutrition Journey
We are so excited to learn more about you and your baby! Once we know a little bit more about you and your baby, we can identify the information that's important for you both with the help of The Gerber Nutrition Journey. A unique, stage-based nutrition system of products, education, support and services—this journey can help guide you and your little one through the many changes of babyhood.
Consistent with the American Academy of Pediatrics recommendations, The Gerber Nutrition Journey recommends starting with breastfeeding, because breastmilk is the ideal food for babies. Once your baby is ready, Gerber can provide guidance on developmentally-appropriate feeding choices.
Development-Based Milestone Symbols™
Because all babies develop differently, it’s important that feeding choices are based on stages of development, not chronological age. That’s why we created a range of developmentally-based Milestone Symbols. These color-coded icons will be on every Gerber product to help you quickly identify the products, services and information that are appropriate for your child at each developmental stage:
Take the mystery out of #momlife.
Motherhood comes with questions. And we want to help. That’s why we’ve created MyGerber, an easy-to-use service that gives you access to experts, articles tailored to your parenting journey and great offers, from conception through the first 1000 days of babyhood. Plus there’s Dotti, Your Personal Baby Expert, she's exclusive to our MyGerber members and is just a text or message away.
Once you’ve signed up for MyGerber, you can enjoy personalized content available on gerber.com and delivered to your inbox, plus special offers that take your baby's milestone into account. You'll also have access to customizable menus and more.
Not only that but you'll be able to chat with Dotti—your Personal Baby Expert, backed by real people who can answer your lactation, sleep and nutrition questions through text or message, anytime, 24/7.
All Gerber foods for babies, toddlers and young children fit into The Gerber Nutrition Journey.
Gerber® Good Start® Formulas
Gerber® Baby Foods
Our stage-based products can help you feel confident that what you’re giving your child supports her healthy growth and development. Backed by the world’s largest private nutrition-related research facility, we continually evaluate and fine-tune the nutritional value of our products to meet the needs of babies and young children.
Resources for you
As your baby’s developmental and nutritional needs change from Birth+ to Preschooler, we’re here to support you. Dotti can help with your questions about prenatal nutrition for you, nutrition for baby, and breastfeeding. She's backed by our Certified Lactation Consultant and Registered Dietitians, and has expert advice. Give her a text to get started!
In-Store Childhood Nutrition Section
Our guided education continues in-store and on the shelves. All Gerber products are located in one area, with shelves arranged so that products progress according to age and developmental stages. This way, you can easily choose the right products for your child.